Audience research
Seven business awards buyer personas to build for England
Most awards teams write one generic profile and stop. Seven business awards buyer personas, from Entrant to Sponsor, give England campaigns something to act on.
Topic
PR
Strategy
Who should own business awards entries?
Assign PR, sales or owned media to lead business awards entries; compare cost and control, then review performance against The King's Awards for Enterprise.
Strategy
Seven steps to build a business awards strategy framework
A seven-step how-to for building a business awards strategy framework, covering evidence, category choice, budget, deadlines, data protection and measurement.
Audience research
How to research a business awards target audience
A step-by-step guide to researching a business awards target audience: segments, named sources, PECR consent rules and a quarterly list review.