Audience research
Judges read the entries or the market does, business awards audience research
How England awards organisers research entrants, sponsors and judges using entry records, interviews and market data, so the programme sells on evidence.
Section
Audience research
Audience research
Seven business awards buyer personas to build for England
Most awards teams write one generic profile and stop. Seven business awards buyer personas, from Entrant to Sponsor, give England campaigns something to act on.
Audience research
When to run business awards competitor research
A practical guide to timing business awards competitor research around category choice, budget planning and shortlist publication.
Audience research
Business awards customer interviews explained for England
A listicle on business awards customer interviews in England: who to recruit, which questions to ask and how to turn answers into programme decisions.
Audience research
Why awards judging needs more than a survey form
Compare off-the-shelf survey forms with dedicated awards platforms for judging and entrant feedback, including data protection duties, costs and a worked example.
Audience research
How to research a business awards target audience
A step-by-step guide to researching a business awards target audience: segments, named sources, PECR consent rules and a quarterly list review.