Audience research
Judges read the entries or the market does, business awards audience research
How England awards organisers research entrants, sponsors and judges using entry records, interviews and market data, so the programme sells on evidence.
Topic
sponsorship
Foundations
Five business awards business models and where the money comes from
Five business awards business models compared: entry fees, membership, sponsorship, table sales and data products, with the costs each one carries.
Rules and ethics
Sponsorship or a licence? How business awards commercial contracts work
England-focused guide to business awards commercial contracts: sponsorship and licence terms, IP, ad code claims, VAT questions and a six step signing sequence.